Quality. Respect. Excellence.


Vision and Objectives


To be regarded as the leading service- and sales company in the CIS markets

Strategic objectives

  • Leadership within the market for construction equipment
  • Geographical expansion of current product portfolio
  • Expansion into related business areas such as other machinery and commercial vehicles
  • Extract synergies in dealer network infrastructure development and support functions
  • Absorption rate of 1.0x (gross profit from aftermarket shall cover 100% of fixed operating expenses)

Financial objectives

  • Triple of revenue from 2016 to 2021
  • EBIT margin of 7-9%
  • Net debt to EBITDA of 0-2 times (over a business cycle)