Vision
To be regarded as the leading service- and sales company in the CIS markets
Strategic objectives
- Leadership within the market for construction equipment
- Geographical expansion of current product portfolio
- Expansion into related business areas such as other machinery and commercial vehicles
- Extract synergies in dealer network infrastructure development and support functions
- Absorption rate of 1.0x (gross profit from aftermarket shall cover 100% of fixed operating expenses)
Financial objectives
- Triple of revenue from 2016 to 2021
- EBIT margin of 7-9%
- Net debt to EBITDA of 0-2 times (over a business cycle)