What we believe

Ferronordic’s vision is to be the leading service and sales company in our markets and our mission is to support the growth and leadership of our customers. Our business is built on customer centricity, competence and an entrepreneurial spirit. Our services and products, our focus on innovation and sustainability is the way we realise our vision.

Our business is built on five strategic cornerstones

Great team

Ferronordic’s success is built on a strong team working together towards shared business goals. Each employee has responsibilities and commitments that go beyond their formal role or job description. Being a great team also means that we value collaboration and understand that mutual trust, dialogue, and openness is the best way to improve our performance and move our business forward.

Customer orientation

Ferronordic’s mission is to support the growth and leadership of our customers in their industries. We know that each customer’s business is different. Meeting customer needs starts with knowing our customer, delivering quality services and premium products, and extends to tailor-made solutions such as financing, trade-ins, residual value management and contracting services.

Building on strong brands

We offer premium products that promise uncompromising quality, industry-leading innovations, world-class comfort safety and reduced emissions. All the brands that Ferronordic partners with have a leading position in the market and we help uphold that position by providing operational excellence and best-in-class services.

Superior infrastructure

At Ferronordic, our first commitment is to keep our customers’ people safe, their machines productive and their operations efficient. A critical part of this commitment is our dense network of 42 locations in the USA, Germany and Kazakhstan. But our offering is not confined to workshops or physical infrastructure but built on an ambition to provide professional services and solutions whenever and wherever our customers need them.

Operational excellence

Operational excellence is about a mindset of quality and of continuous improvement. We operate in a competitive and rapidly changing industry. Our success depends on our ability to embrace and drive that change. Operational excellence is also about anticipating the needs of tomorrow. Digitalisation, connectivity and sustainability are fundamentally changing our industry. We are investing in these areas to create solutions that drive value for our customers.

Our Values

Ferronordic’s core values are quality, respect, and excellence.


We value long-term partnerships with our customers and partners which demands a consistent focus on quality in products, services and relationships. Quality also means that we meet our commitments and exceed expectations in everything that we do.


We deal fairly and openly with employees, customers, suppliers and community. Respect also means that we show tolerance and promote equality of opportunity for all, irrespective of gender, race, background, creed, ability or disability.


We create value for our customers and partners through performance, innovation and service quality. We continuously improve our processes and products based on customers’ needs.

Value Pyramid

Our strategic objectives

Our strategic objectives set out how we believe we best can deliver growth and value to all our stakeholders.

  • Leadership in the market for construction equipment and trucks

  • Aftermarket absorption rate of at least 1.0x

  • Expansion and development of contracting services

  • Expansion into related business areas

  • Industry leading digital service and sales platforms

  • Geographic expansion